Graphic design and digital storytelling

Alena Alekhina is an independent designer with a focus on branding and love for storytelling. With a background in psychology, she balances thoughtful vision and elegant sensibility to create editorial, identity, and digital design. Her work ranges from posters and websites to opening credits and FUIs. Being a passionate digital nomad she works remotely for more than 16 years. Founder of Ladies, Wine & Design Moscow — monthly networking events connecting creative women. Meanwhile, she enjoys hiking and writing books on family history. Selected works. Favorite links. Email.
Favorites:
the sound of silence
Apatow and Jonze
coptic binding
muji 0.38
Creative production in esports. Art direction and design for commercials and documentaries, including logos, opening credits, infographics, FUI, landing pages, posters, and presentations. Effie Awards Russia 2019 and Laurel Branch 2019.
letsplay.team
Personal stories of the modern Greeks. Idea, creative direction. Commissioned by the Greek National Tourism Organisation.
Greecelive / Winter in Greece
Longform interactive travel stories — 42mag. Personal project. Idea, creative direction, design, marketing. The magazine was published from 2014 till 2016, and had more than 10 000 readers.
Personal project: a website about victims of Soviet repression.
For NRU HSE: launched an online magazine about design. Idea, direction, team leading, design, marketing.
For adidas: launched a media about cross-country skiing. Chief editor, copywriter.
Time that is intolerant
Of the brave and innocent
And indifferent in a week
To a beautiful physique

Worships language and forgives
Everyone by whom it lives;
Pardons cowardice, conceit,
Lays its honours at their feet.

Graphic design
and digital storytelling

Alena Alekhina is an independent designer with a focus on branding and love for storytelling. With a background in psychology, she balances thoughtful vision and elegant sensibility to create editorial, identity, and digital design. Her work ranges from posters and websites to opening credits and FUIs. Being a passionate digital nomad she works remotely for more than 16 years. Founder of Ladies, Wine & Design Moscow — monthly networking events connecting creative women. Meanwhile, she enjoys hiking and writing books on family history. Email.
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letsplay — Creative production in esports and gaming. Art direction and design for commercials and documentaries including logos, opening credits, motion, 3D, infographics, FUI, landing pages, posters, and presentations. Effie Awards Russia 2019 and Laurel Branch 2019.
Greece Live — Personal stories of the modern Greeks. Idea, creative direction. Commissioned by the Greek National Tourism Organisation. / Winter in Greece
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Archived/inactive projects:

—personal project: The Last Summer. 1939 in diaries of the Russian intelligentsia. Idea, creative direction, design, and marketing.
—personal project: interactive travel stories at 42mag. Idea, creative direction, design, marketing. The magazine was published from 2014 till 2016, and had more than 10 000 readers.
—personal project: a website about victims of Soviet repression.
—for NRU HSE: launched an online magazine about design. Idea, direction, team leading, design, marketing.
—for adidas: launched a media about cross-country skiing. Chief editor, copywriter.